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Beef Up Valentine’s Day  

A steak dinner. Photo courtesy of Iowa Beef Industry Council.

Food & Nutrition

February is a month devoted to love and affection, and Americans have spoken: Nothing says amoré like a great steak dinner.

In a recent survey conducted on behalf of the Beef Checkoff Program, 61% of Americans said they favor a nice meal on Valentine’s Day, rather than flowers or other gifts. And what’s on the menu? The majority of those surveyed profess sharing a steak dinner as the perfect way to ignite some sparks and fan the flames of love.

Here are the stats: 

• When it comes to Valentine’s Day this year, Americans voted for a nice meal (61%) rather than a card (25%), flowers (25%), chocolate (21%), or other gift (34%).
• 62% voted for steak as their most desired Valentine’s Day meal.
• 43% said they’d choose a beef meal to kick off a romantic evening of hot tub time, back rubs, and champagne.
• Americans associate steak as a “best match” for love (44%), romance (42%), and passion (41%)—more so than for other meats.
• When it comes to sharing that beefy Valentine’s Day candlelight-and-romance meal, 53% of Americans want to “meat” at the table with filet mignon.

If you plan to serve your Valentine’s Day dinner at home, check out recipes offered by the Iowa Beef Industry Council for that special occasion. You’ll also find beefy options for other occasions and everyday meals.

 

In addition, find details for the Iowa Beef Industry Council’s Best Burger in Iowa contest. Nominate a local restaurant between February 1 and March 15. Winners will be announced on May 1, in honor of May Beef Month. Find contest details.